Ignite transforms market signals, emerging technologies, customer problems and research into structured venture opportunities.
An early view of an Ignite run. Every concept ends with the hypothesis that has to be tested first — and every output is labelled as inference until reality says otherwise.
Conceptual interface. Shown to explain how the system works — not a live product.
Ignite widens the search and structures the output, so that people spend their judgment on the right questions.
Scan markets, technologies and research for shifts that create room for a new company.
Cluster customer pain into problems specific enough to build against.
Draft multiple structured concepts per problem, not one favourite idea.
Define who the first customer is, precisely enough to go and find them.
Compare how each concept could make money, and what has to be true for it to work.
Map incumbents, adjacent products and substitutes before we fall in love.
End every concept with the assumption that must be tested first.
“What could we build?”
“Should we build it?”
“What does reality say?”
Ignite is a proprietary Manuka system in development. It is used inside the studio and is not a public product.