Ignite
Ignite finds possibilities.
The studio
We combine AI-native venture systems, human judgment and rapid real-world validation to turn promising opportunities into companies — internally, and with corporate partners.
AI-native from day oneMicro studio. Global leverage.Systems over guesswork.Speed with judgment.Evidence before scale.
What we do
Manuka builds ventures internally and with corporate partners. The method is the same either way.
01
Discover
Identify meaningful problems, market shifts and emerging opportunities.
02
Validate
Test assumptions rapidly with customers, experts and the market.
03
Build
Turn validated opportunities into products, teams and companies.
Roles
The motif that runs through everything we do.
Lattice
Lattice challenges them.
Experiments
Experiments create evidence.
Humans
Humans make the decisions.
Manuka
Manuka builds the winners.
Ideas are cheap. Evidence is valuable.
The Manuka system
Ignite finds possibilities. Lattice challenges them. Experiments create evidence. Humans make the decisions. Manuka builds the winners.
- 01Signal
- 02Ignite
- 03Lattice
- 04Experiment
- 05Evidence
- 06Decision
- 07Venture
Why a micro studio
Small by design
A focused studio can move quickly and make decisions without organisational drag.
AI-native
AI is embedded into venture creation from the beginning rather than bolted onto an existing process.
Evidence-led
Opportunities earn resources through evidence.
Global leverage
Manuka is built in Melbourne but designed to access global talent, technology and markets.
Internal ventures
Manuka develops selected opportunities internally, providing the systems, capital, product support and operating infrastructure required to turn validated opportunities into independent companies.
Portfolio
The portfolio is being built.
Ventures will appear here when they are real, public and ready to be named.